In an increasingly complex world of online distribution where online travel agencies (OTAs) and metasearch are greatly influencing the market, it will only get more challenging to get noticed and booked in the crowded online hotel market. With OTAs accounting for 76% of online bookings for most hotels, it’s critical to have a solid online distribution strategy. Building a unique proposition and using a professional channel management solution for keeping your room availability, rates and restrictions up-to-date across multiple channels is a start. However, not all channel management solutions and partners are equal.
Getting the most out of your channel manager
Just as when you buy a new car, it is critical you don’t just go by the exterior, but take a good look under the hood. So, what’s the best channel manager for you? We see many channel management solutions that have all sorts of brand promises. We created a list that we believe hoteliers can use to make their decision for an online distribution partner. A checklist that covers most questions that we see our customers asking based on the latest trends within the hospitality market.
The perfect channel manager for you?
A preferred partner for your top 2-3 channels?
Is your current channel management partner:
A preferred integration partner for your core PMS/CRS?
Explicitly focused on service beyond just support?
Able to prove full in-house service without call centers or ticket systems?
Flexible in the integration of additional channels?
Fully compliant with PCI and Privacy Legislation?
A proven partner to over 1.000 hotels similar to you?
Someone who gets what it means to be a hotelier??
0-2 checks: Maybe it’s time to find a new partner…
3-6 checks: There’s a connection; this might work out.
7-8 checks: Holy Hoteliers! A match made in heaven!
For more than 16 years, SmartHOTEL has been helping hoteliers navigate the exciting world of online distribution. From our office based in the Netherlands, our team serves independent hotels, hostels and chains worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our services, please contact us at email@example.com or call +31 (0)182 75 11 18.