This is your opinion of SmartHOTEL

We already announced it earlier this year: we want to hear your thoughts. You already have seen it coming by, we asked for your opinion in several ways. Today we highlight the results of the Net Promoter Score* from June to August 2019.


''How likely is it that you would recommend SmartHOTEL to a friend or colleague?''


That's the question we asked you in the past months. Do you know what the answer was? Most of you would recommend us!



49% of the respondents are very positive about SmartHOTEL (Promoters), compared to 11% that would not recommend us (Detractors). With these percentages, our Net Promoter Score is 38%, which is higher than the average score (15-30%). We dare to say we are proud of this result!

We can hear you thinking: ''But 38%, that's not a lot. What are you proud of?''. Well, the Net Promoter Score has a score range of -100 to +100. Everything above 0 is considered good, 50 or more is excellent and +70 is ''world class''. Our score of 38% shows that the majority of our customer base is loyal to our product and services, which is a great start!

NPS_score_2019_sum_v3.5Because we want to keep measuring your contentment of our products and our services, we will send you the same question every three months: ''How likely is it that you would recommend SmartHOTEL to a friend or colleague?'' This way, we know when to adjust our sails. 

Do you want to leave a review? You can do this via our HotelTechReport review page. Help us and other hoteliers by writing a review about your experiences of SmartHOTEL. Thank you for sharing your opinion, your thoughts are incredibly valuable to us!


About SmartHOTEL
For more than 16 years, SmartHOTEL has been helping hoteliers navigate the exciting world of online distribution. From our office based in the Netherlands, our team serves independent hotels, hostels and chains worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our services, please contact us at or call +31 (0)182 75 11 18.

* Net Promoter Score (NPS) provides insight into the loyalty and contentment of the customer. The customer can rate a company with a score from 0 to 10. The scores are divided into three different categories:

  • Detractors (score: 0 to 6)
  • Passives (score: 7 to 8)
  • Promoters (score: 9 to 10)

The NPS result is the Promoter percentage minus the Detractor percentage. The Passives do not directly influence the results.

By Chantal Mieremet | September 16, 2019

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