SmartHOTEL partners up with Ryanair to expand Ryanair Rooms service

SmartHOTEL, an internationally well-established hotel software vendor, proudly announces its partnership with Ryanair Rooms, the newly developed Online Travel Agency by Ryanair. In excellent cooperation with Ryanair Travel Labs, SmartHOTEL has provided extensive consultancy on how to create a standalone distribution platform that is scalable and future-proof.

SmartHOTEL’s Channel Manager has realised the very first fully supported 2-way room availability & rates upload and reservation download integration with Ryanair Rooms, helping hotels save time and optimize revenue by eliminating manual input, errors and overbookings. With the key focus on the EMEA region, SmartHOTEL is the main integration partner for hotels and chains located in Ryanair destinations. The first pilot with Ireland’s biggest hotel chain Dalata Hotel Group is completed with great success.

The newly established partnership also offers a unique direct interface from Oracle Hospitality OPERA PMS to the Ryanair Rooms portal. This specific interface opens up the real-time room inventory by directly connecting the PMS database to the Ryanair Rooms portal. The deeply integrated SmartHOTEL distribution technology to the Oracle Hospitality solutions combined with extensive experience and knowledge in full distribution line room/rate setups is a unique opportunity to streamline the distribution of the Ryanair Rooms portal.

Derreck Weterings, Strategic Partner Manager of SmartHOTEL, concluded:
“SmartHOTEL is very happy to be part of Ryanair’s plans to expand the Ryanair Rooms service into the world of online distribution, with a vision that should exponentially grow the number of hotels and hostels offered and increase revenue for both Ryanair and its partners. It is our aim to provide the best integrated distribution solutions for Ryanair Rooms and its connected hotels.”

Matt Sherlock, Head of Hotel Supply at Ryanair added:
"Ryanair Rooms is delighted to be fully operational and a certified partner of SmartHOTEL for direct hotel distribution. Working closely with the SmartHOTEL team has provided us with invaluable insight and understanding around their partners’ requirements. SmartHOTEL clients can seamlessly integrate with the Ryanair Rooms platform to directly distribute their rates and availability to Ryanair’s 130m customers. We now invite all property partners of SmartHOTEL to register their interest using this link:"


About SmartHOTEL
For more than 16 years, SmartHOTEL has been helping hoteliers navigate the exciting world of online distribution. From our office based in the Netherlands, our team serves independent hotels, hostels and chains worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our services, please contact us at or call +31 (0)182 75 11 18.

By Marijke Remmelzwaan | July 16, 2018

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