HRS & SmartHOTEL partnership announcement

We are delighted to announce a new partnership between HRS Hospitality & Retail Systems and SmartHOTEL.

HRS Hospitality & Retail Systems is pleased to announce the creation of an official partnership with SmartHOTEL, a channel management and online distribution solution provider who are based in the Netherlands.

SmartHOTEL are specialists in Oracle integrations, with a primary focus on hotel distribution solutions for OPERA and Suite8 systems. It is their deep integration and support for these specific functionalities which differentiates them from other Channel Manager providers.

Many of HRS’ customers already have experience of operating with SmartHOTEL. Their long-term cooperation with Micros-Fidelio, and later Oracle Hospitality, helped to motivate HRS’ desire for this alliance. One of the major benefits of this new contract is that customers will be able to obtain these solutions in a much more flexible way, as well as directly from HRS.

SmartHOTEL offers a Smart Channel Manager which allows Hoteliers to manage their rates, inventory, and restrictions on OTA channels in online mode and to automate reservation delivery directly into their PMS.  It also enables seamless integration with Simple Booking.

“I am happy to say that our new direct contract with SmartHOTEL will allow us to offer its Channel Management solution to our valued customers in any country that has an HRS presence, including implementation and support services,” stated Mr. Alexander Leferov, Business Development Manager at HRS International.

Derreck Weterings, Director of Strategy & Solutions at SmartHOTEL, added “We are proud of the fact that HRS has chosen us to be their Online Distribution partner. Being the technology provider of the (former) “Micros Channel Manager”, it was a challenge to think of new ways to serve our international customers in the most effective way. In this renewed partnership with HRS, we have found a way to provide the market with a one-stop-shop solution.  By combining the presence and extensive product portfolio of HRS together with our strong distribution platform, we can solve the distribution challenges of independent hotels and chains worldwide."

HRS are excited to incorporate this new product and look forward to a long and productive collaboration with SmartHOTEL.

HRS Hospitality & Retail Systems

Founded in 1990, HRS was created with the aim of providing a superior customer experience, both for service industry companies and their clients. Now in its 29th year, HRS provides innovative management solutions for: hotels, restaurants, retail chains, stadiums, spas and fitness clubs.  HRS has an impressive portfolio of products and services, these include: pre-project analysis, hardware and software supply, strategic IT consulting, solutions implementation and integration, staff training and consulting, 24/7 technical support, plus a wide range of professional customer services.  The company has developed an excellent reputation for providing quality services together with a strong global presence. HRS has established itself not just as an IT solution provider but also as a proactive contributor to the hospitality industry.

About SmartHOTEL
For more than 16 years, SmartHOTEL has been helping hoteliers navigate the exciting world of online distribution. From our office based in the Netherlands, our team serves independent hotels, hostels and chains worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our services, please contact us at or call +31 (0)182 75 11 18.

Sofia Marti
Marketing and Event Manager EMEA
HRS Hospitality and Retail Systems GmbH
Tel: +49 211 54080 144

Derreck Weterings
Director of Strategy & Solutions 
Tel: +31 182 75 11 18

By SmartHOTEL | March 07, 2019

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