How do you know which data to look for to see if your hotel is successful? In this article, we discuss four performance indicators (metrics) that you can use to increase your profitability and make impactful changes.
Data is mighty interesting and useful for any entrepreneur if you know what to look for and how to interpret it. If you aren't comfortable with data and metrics, some standard calculations can tell you more about the success of your hotel. You want to make sure that your distribution channels and marketing activities are paying off. Please note: these calculations are based on the room price only and do not take other revenue-generating facets into account.
Infographic 4 metrics for a more profitable hotel
How do you calculate the success of your hotel? With the basic performance indicators (metrics), of course! No idea what they are, or do you always forget them?
That's no longer necessary thanks to this handy infographic. With the help of our metrics overview, you'll always have the explanation and calculations at hand.
Tip: Print this infographic and keep it on your desk as a cheat sheet!
For more than 16 years, SmartHOTEL has been helping hoteliers navigate the exciting world of online distribution. From our office based in the Netherlands and the United Kingdom, our team serves independent hotels, hostels and chains worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our services, please contact us at firstname.lastname@example.org or call +31 (0)182 75 11 18.