Get ready for 2017! The road to successful hotel distribution
In an increasingly complex online world -where the likes of Airbnb are greatly influencing the market- it will only get more difficult to get noticed and get booked (at a decent ADR!), in the crowded online hotel ‘bazar’. At the same time, with online travel agencies (OTA) accounting for more than 50% of bookings of most hotels, it’s critical you get this channel correctly.
Building a unique proposition and using a professional channel management solution -to release the time you currently spend maintaining rates and availability across multiple channels- is a start. Unfortunately, it is no longer enough in this hyper competitive environment.
Not all channel management solutions and partners are equal. Just as when you buy a new car, it is critical you don’t just go by the exterior (marketing claims), but “take a good look under the hood”.
Too many hotels are unaware how easily their carefully built identity can be “lost in translation” in its journey from your PMS to your channels. This could be caused by not working with the right channel management solutions. Success in 2016/2017 requires a more focused and (selective) different approach to your channels and your partners. We call this “The S2 model of successful hotel distribution”.
Not all channel management solutions are equal.
Are you working with the best one?
Why should you be careful of claims such as “400 integrations”?
Are you sure your unique proposition is not “lost in translation” (PMS to OTA)?
Why is it key to get service - not just “support” - from your partner?
SmartHOTEL strongly believes in personal service tailored to your needs. If you would like to learn more about our S2 model we invite you to download our whitepaper: